Founder Wellness
A Gentle Way Back to the Person Behind the Performance
This is a digital product. You receive downloadable files — nothing is shipped to you.
Checkout is handled securely by Shopify. Your download link and receipt arrive by email right after payment.
Made for: Founders & business owners
01
Your business is something you build. It is not the measure of your worth.
You pour your time, energy, creativity, and heart into building your business. But somewhere along the way, your success may have become connected to how you see yourself.
A slow sales week feels like personal rejection. A disappointing launch makes you question your abilities. Rest feels undeserved. And no matter how much you accomplish, it never seems to be enough.
You are more than your business. More than your achievements. More than your productivity.
The Founder Worth & Identity Reset™ is a comprehensive, 88-page digital wellness package designed to help founders reconnect with their identity, strengthen their sense of self-worth, and build their businesses without abandoning themselves.
Created by Dr. Maxine Goring-Rodriguez, Ph.D. in Psychology, this self-guided reset combines soul-centered reflection, psychological flexibility, solution-focused coaching techniques, and practical exercises.
02
Separate your personal worth from business performance and financial outcomes.
Recognize patterns of comparison, perfectionism, and external validation.
Reconnect with who you are beyond your founder identity.
Develop greater psychological flexibility when facing setbacks and criticism.
Establish healthy boundaries without feeling guilty.
Practice rest and self-care without needing to earn them.
Redefine success to include your wellbeing, relationships, and personal values.
Make business decisions without sacrificing your sense of self.
03
1. START HERE — 4 Pages
Your introduction to the reset, including your starting intention, a clear roadmap, and flexible pacing options.
2. COMPANION GUIDE — 24 Pages
A comprehensive guide exploring founder identity, performance-based self-worth, psychological flexibility, healthy boundaries, and sustainable success through Dr. Goring's Soul-Centered Mental Wellness Model™.
3. 30-DAY PRACTICE WORKBOOK — 38 Pages
A structured journey featuring:
Founder Worth & Identity Snapshot™
Founder Worth North Star
30 daily reflection exercises
Return to Center™ practices
Daily affirmations and guided journal prompts
Weekly reflection opportunities
Progress tracker and closing assessment
Personal continuation plan
4. TOOLS & TEMPLATES — 22 Pages
17 practical tools, including:
Worth vs. Outcome Separator™
Evidence vs. Story Reset™
Whole-Self Identity Wheel™
Validation Loop Breaker™
Comparison Reframe™
Enoughness Boundary Builder™
Rest Without Earning It™ Experiment
Success Definition Reset™
Values-Led Success Map™
5-Minute Return to Self™
10-Minute Worth Beyond Work™ Guided Reflection
Plus a quick-reference card and monthly Identity & Worth Pulse™.
04
NOTICE → SEPARATE → RECLAIM → LEAD
NOTICE: Recognize when your business performance begins influencing your sense of personal worth.
SEPARATE: Learn to distinguish business results from your identity and human value.
RECLAIM: Reconnect with your authentic self, values, relationships, and interests beyond entrepreneurship.
LEAD: Make grounded, values-aligned decisions without needing to prove your worth.
05
This reset incorporates the five connected elements of Dr. Goring's model:
Spirituality at the Core: Connect with your personal source of meaning, purpose, faith, or values.
Healthy Sense of Self: Strengthen self-awareness, self-acceptance, and identity beyond achievement.
Psychological Flexibility: Navigate difficult emotions and thoughts while remaining connected to what matters.
Perspective: Reframe experiences without allowing setbacks to define your identity.
Daily Maintenance: Establish sustainable habits that protect the person behind the business.
06
The Founder Worth & Identity Reset™ is ideal for:
Entrepreneurs and business founders
Solopreneurs and small-business owners
High-achieving professionals whose identities are closely tied to work
Founders struggling with comparison or the need for validation
Entrepreneurs experiencing guilt when resting
Business owners seeking a healthier relationship with success
07
Format: Digital Download (ZIP File)
Total Pages: 88
Included: 4 printable PDF resources plus a welcome and instructions file
Program Length: 30 guided practice days, completed at your own pace
Delivery: Digital download after purchase
Physical Product: None
Please Note: This is an educational and self-coaching resource, not a diagnostic assessment or substitute for professional mental health treatment. Guided reflections are provided as written scripts; audio recordings are not included.
Your business deserves your dedication. You deserve a life and identity that extend beyond it.
You do not have to achieve more to become worthy of care, respect, or fulfillment.
Return to your center. Reclaim your identity. Lead from a place of grounded worth.
SoulCentements™
Where Body Meets Soul, Transformation Never Ends.
At a glance
Frequently asked questions
Related products
Founder Wellness
Build the business. Protect the founder. Honor the whole person. The SoulCentements™ Founder Wellness System is a comprehensive, soul-centered resource created for founders, entrepreneurs, and business owners who want to build sustainable success without losing themselves in the process. Grounded in the Soul-Centered
Founder Wellness
Founder Decision Clarity Toolkit™A soul-centered approach to clearer decisions and intentional leadership. Every business decision asks something of you—your time, attention, energy, resources, or trust. When you are carrying both the vision and the responsibility, knowing your next step can feel complicated. The Soul
Founder Wellness
Protect the Founder Behind the Business. You built the business. But the business should not cost you the person you are becoming. The Founder Burnout Prevention & Recovery System™ is a comprehensive, soul-centered system designed to help founders recognize burnout early, understand what is driving their depletion, re
Digital purchase & download notice
All SoulCentements products are digital. After checkout you will be able to download your files right away and return to them from your account. Because files are delivered instantly, digital purchases are non-refundable — please read what is included before buying. These resources are for education, personal development, and coaching. They are not medical or psychological care and are not intended to diagnose, treat, prevent, or cure any condition.
Founder Worth & Identity Reset™
$37.99 · Digital download
